We are an Australian-Chinese brand strategy and creative marketing specialist with a focus on providing guidance and support to our local business in the fashion and lifestyle industries.
2019 is a year of continuous growth for VIZ. In addition to helping clients to achieve business goals through deliver marketing strategies. This year, we have successfully helped Australia fashion brands to build distribution channels in the Chinese markets. At the end of 2019, we want to thank all of our clients for your trust and cooperation and we would like to share some of our case highlights from 2019 with you.
2019 Case Highlights
January to March
DU’IT
Keywords: Rebranding, Creative Advertising
DU’IT is a well-known Australian pharmaceutical skincare brand distributed across all of Australia, and has expanded its businesses into the greater China region. With the aim to help the brand to launch the first premium women’s skincare range, VIZ has created and directed the re-branded product launch WeChat campaign that has been published in the WeChat moment. VIZ has successfully executed the WeChat moment campaign and drove traffics to DU'IT's official WeChat account for increasing the brand exposure targeting the Chinese consumers, and enhanced the sales during the campaign period as a result.
Robert Oatley
Keywords: Media Partnership, Offline Activities
Robert Oatley, located on the Margaret River in Australia, is one of the most well-known wineries in the region. At the initial stage of its expansion to the Chinese market, we have helped the brand to partner with one of the key media platforms in the food and wine industry - Gourmet traveller - and created content to introduce Robert Oatley through online and offline media channels. Also, by inviting the master of wine - Chris Hancock - for interviews and hosting offline wine tasting events, we have ensured to raise brand awareness in the intended Chinese market.
April to June
AW19 Shanghai Fashion Week
Keywords: Shanghai Fashion Week, industry trends and distribution
In April, VIZ team was invited by the Shanghai Fashion Week Committee to go to the AW19 Shanghai Fashion Week. We have partnered with key fashion media exposing Shanghai Fashion Week and the latest fashion industry development information to the Australian audience. The VIZ team has also brought more market opportunities for Australian brands and developed new distribution channel in the Chinese market.
2019 Mercedes-Benz Sydney Fashion Week
Keywords: Sydney Fashion Week, Public Relations, Media Partnership
The 2019 Mercedes-Benz Sydney Fashion Week in this May is the second year that VIZ participated in. VIZ has continued and further enhanced the official strategic partnership with key Chinese media, including Harper’s Bazaar China, Tencent Fashion, GQ China, Condé Nast Traveller China, and OK! China for the Australian region. Under this partnership, the Chinese content of the 2019 Mercedes-Benz Sydney Fashion Week and Australia fashion brands has increased by a larger number both in online and offline media channels.
Workshops introducing the Chinese market
Keywords: consumer behaviour, fashion industry trends, social media platform.
With our marketing and brand consulting expertise in the Chinese consumer markets, VIZ was invited by two Australian top public relations agencies in 2019 to host workshops for industry professionals and Australian fashion brands. In the workshops, our marketing director – Vivian Wang – shared insights regarding Chinese consumers in the local and international market. This included a detailed discussion of the opportunities and challenges faced by Australian brands, the vital needs to develop tailored marketing strategies, as well as ways to select and access various distribution channels.
July to September
The HOT Expo
Keywords: Exhibition, Creative Design and Construction
In July, VIZ created Australia’s first pop-up store style commercial exhibition – The HOT Expo - for the Access corporate group (one of the fastest-growing Australia-China cross-border e-commerce platform). Our services cover the master design theme, event execution, exhibition interior design, 15+ individual pop-up store designs, indoor and outdoor advertising campaigns, and UX/UI design for client’s social media and exhibition homepage. We helped our client to widely increase overall company exposure and awareness towards current and new consumers via non-conventional and interactive event experience. At the same time, creating marketing and commercial sales returns for over 15 Australian brands.
Paspaley
Keywords: Branding in the Chinese market, marketing consultation and execution
With the needs of development in the Chinese market, we have provided branding consulting and execution for the Australia luxury jewellery brand – Paspaley. We have also proposed the website logic and customized sections that are in line with the habits of Chinese consumers for their new official Chinese brand website. In the creation of brand content facing the Chinese market, a tailored luxury, elegant, and narrative tone of voice is applied to build a distinguished brand image in the Chinese market.
October to December
SS20 Shanghai Fashion Week
Keywords: Shanghai Fashion Week, brand exposure, Chinese buyers’ channel
In October, VIZ has partnered with DWANG to establish and expand channels in the Chinese market for Australian premium designer brands Chris Ran Lin and The Lethe. We have successfully helped the brands to make their debut at the SS20 Shanghai Fashion Week MODE Trade Show, and the brands have received a wide range of media coverage and sales partnership intentions from a number of store and e-commerce platforms. We have also provided support to promote our clients’ brands through online and offline media coverage continuously after the Shanghai Fashion Week in China.
Marvel Arch
Keywords: Brand strategy, brand design
In December, Weerona, a new brand was born. VIZ has looked after this brand-new premium wine brand from Australia with branding consulting and brand design execution services. We have provided our client with effective strategic advices based on the exaction of the brand concept, refining brand design elements with minimum existing resources. Our brand design for Weerona includes the trademark, wine labels, packaging, website and brand brochure.
For the new year of 2020, VIZ will strive to consistently serve our clients with our expertise in cross-culture marketing and brand strategic consulting, as well as distribution channel expansion. With the aim to achieve further growth with our clients to explore more solid opportunities, we look forward to another hard-working, fruitful, creative and exciting year ahead with our friends, partners, and competitors.
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