2020 Chinese marketing calendar

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In China, people celebrate different public holidays, Chinese traditional festivals according to the lunar calendar and festivals only for sales purposes throughout the year.

While your brand probably beginning to map out your 2020 marketing approach and planning your next campaigns in line with the big events that are in the Chinese market. To help you get a head start on what's coming, VIZ  has prepared the 2020 Chinese key dates marketing calendar, covering significant dates and events you need to be aware of, separated by month, along with helpful keywords.

January:

1 Jan – New Year’s Day

24 Jan and 25 Jan - Lunar New Year's Eve and Lunar New Year

Marketing Theme Keywords: Spring Festival, Going Home, New Year Wishes, Red Packet, Reunion, Marriage

February:

8 Feb - Lantern Festival

14 Feb - Valentine's Day

Marketing Theme Keywords: Gift-giving, Love, Couples, Lanterns

March:

8 Mar - Women's Day

Marketing Theme Keywords: Woman, Caring, Power


May:

1 May - Labor Day

10 May - Mother's Day,

20 May - 520 I Love You day

Marketing Theme Keywords: Long Holiday, Gratitude, Gift-giving, Travel Season


June:

1 June - Children's Day

18 June - 618 E-Commerce Shopping Day

21 June - Father's Day

25 June - Dragon Boat Festival,

Marketing Theme Keywords: Children, Happy, Father, Gratitude, Gift-giving, Graduation Season, Shopping Season, Zongzi (Chinese Traditional Food)


August:

29 Aug - Chinese Valentine’s day

Marketing Theme Keywords: Romantic, Love, Traditional Love Story


September:

10 Sep - Teacher's Day

Marketing Theme Keywords: School, Youth, Gratitude, Teacher


October:

1 Oct - Chinese National Day

Marketing Theme Keywords: Reunion, Patriotism, Travel, Wedding Season


November:

11 Nov - Double Eleven E-Commerce Shopping Festival

Marketing Theme Keywords: Promotion, Shopping, Sale


December:

12 Dec - Double Twelve E-Commerce Shopping Festival

25 Dec - Christmas Day

Marketing Theme Keywords: Winter, Christmas, Annual Review, New Year's Wish, Sale

Work with VIZ

At VIZ, we offer a range of Chinese creative marketing and distribution services designed to boost your brand’s awareness and increase sales on different channels. To find out more or arrange a consulting session, email us on hello@vizviz.com.au.