In China, people celebrate different public holidays, Chinese traditional festivals according to the lunar calendar and festivals only for sales purposes throughout the year.
While your brand probably beginning to map out your 2020 marketing approach and planning your next campaigns in line with the big events that are in the Chinese market. To help you get a head start on what's coming, VIZ has prepared the 2020 Chinese key dates marketing calendar, covering significant dates and events you need to be aware of, separated by month, along with helpful keywords.
January:
1 Jan – New Year’s Day
24 Jan and 25 Jan - Lunar New Year's Eve and Lunar New Year
Marketing Theme Keywords: Spring Festival, Going Home, New Year Wishes, Red Packet, Reunion, Marriage
February:
8 Feb - Lantern Festival
14 Feb - Valentine's Day
Marketing Theme Keywords: Gift-giving, Love, Couples, Lanterns
March:
8 Mar - Women's Day
Marketing Theme Keywords: Woman, Caring, Power
May:
1 May - Labor Day
10 May - Mother's Day,
20 May - 520 I Love You day
Marketing Theme Keywords: Long Holiday, Gratitude, Gift-giving, Travel Season
June:
1 June - Children's Day
18 June - 618 E-Commerce Shopping Day
21 June - Father's Day
25 June - Dragon Boat Festival,
Marketing Theme Keywords: Children, Happy, Father, Gratitude, Gift-giving, Graduation Season, Shopping Season, Zongzi (Chinese Traditional Food)
August:
29 Aug - Chinese Valentine’s day
Marketing Theme Keywords: Romantic, Love, Traditional Love Story
September:
10 Sep - Teacher's Day
Marketing Theme Keywords: School, Youth, Gratitude, Teacher
October:
1 Oct - Chinese National Day
Marketing Theme Keywords: Reunion, Patriotism, Travel, Wedding Season
November:
11 Nov - Double Eleven E-Commerce Shopping Festival
Marketing Theme Keywords: Promotion, Shopping, Sale
December:
12 Dec - Double Twelve E-Commerce Shopping Festival
25 Dec - Christmas Day
Marketing Theme Keywords: Winter, Christmas, Annual Review, New Year's Wish, Sale
Work with VIZ
At VIZ, we offer a range of Chinese creative marketing and distribution services designed to boost your brand’s awareness and increase sales on different channels. To find out more or arrange a consulting session, email us on hello@vizviz.com.au.