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SHANGHAI

FASHION WEEK

Australian Fashion Brand Trade Show

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As the only officially invited Australian agency partner by the Shanghai Fashion Week committee, VIZ aligned with Australian-Chinese fashion distribution agency DWANG, and made a brilliant appearance during SS20 Shanghai Fashion Week in October 2019. 

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Representing two of the Australian new wave of fashion talents, and successfully executed the trade show for the brands for their SS20 collections.

  • Chris Ran Lin, International Woolmark Prize Nominee 2017 & 2018, and Australian Fashion Laureate Best Emerging Designer Finalist 2018;

  • The. Lethe – Melbourne fashion week debuted womenswear brand.

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With substantial understanding of both the Australian and Chinese market, as well as strong cross border connections within the industry, we were able to help the brands to break through the Chinese market via the biggest trade show platform in China. Our clients have been interviewed and reported as the headline designers on various official and fashion media channels during the Shanghai Fashion Week this season. 

 
 

 

In summary of achievements, VIZ x DWANG has enabled our clients with more than just marketing and PR exposure for the 1st season deputed in the Chinese market, and more importantly tangible sales orders, network of connections and ongoing opportunities from step one.